Wags & Garland
CREATIVE DIRECTION
Kristen Best
ILLUSTRATION
Kristen Best
BRAND IDENTITY DESIGN
Kristen Best
WEB DESIGN
Kristen Best
GRAPHIC DESIGN
Kristen Best
WEB DEVELOPMENT
Donald Walden
Wags & Garland is a quirky woman-run business with one goal in mind: making sure your beloved fur child gets to be in your wedding. Stephanie, W&G’s enthusiastic owner, came to us in 2018 with her pawesome idea – and through research, collaboration, and lots of illustration – the visual identity of Wags & Garland was born.
THE LOGO
The centerpiece of the W&G logo is Stephanie’s own pup, Mumford. We took his likeness and tranformed it into a simple, scalable illustration that can be used in a variety of media. The serifless roman style type is modern but has a sense of familiarity – crucial for a brand that takes care of one of the most important members of your family.
ILLUSTRATIONS
We created a series of custom illustrations to use on the website, on supporting collateral, and on social media. We also put together a repeatable tile pattern that can be used as a step-and-repeat for banners, or even a fun wallpaper. Fun fact: some of the pups in these illustrations are inspired by dogs that Stephanie has raised in the past.
THE WEBSITE
Our goal for the W&G website was to make the information easy to access, make it feel slightly wedding-ish, and to be welcoming and warm.
We included the custom illustrations as an anchor and jumping off point for each page.
COLLATERAL
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit.
Check out Wags & Garland here.